![]() GIS technology ties digital information to a place, allowing retailers to examine competitor locations, insurance companies to assess claims across neighborhoods, and logistics providers to plan efficient delivery routes. The engine for that analysis is often a geographic information system. They can then pinpoint appropriate shifts in their business models and outpace the competition. ![]() As Elliott explained:Įxecutives can aggregate insight from global down to neighborhood markets to understand how, where, and at what pace consumer preferences are changing. Next, it identified a suitable workforce in those new areas.įor businesses conducting similar long-term planning, location intelligence can be a key asset. As part of its analysis, Hershey first examined where it expects future customers to live, then planned production locations close to the areas of increasing demand. In the Supply Chain Quarterly article, Hershey Company VP of supply chain operations Jason Reiman noted that his company is making changes throughout the supply chain in anticipation. Leading companies are paying attention to these trends in consumer movement and preferences, and using location intelligence to proactively adjust their supply chains. Visit this e-book for detailed use cases. Reliance on location intelligence is rising steadily in business circles, as executives warm to the value of location-based data. The changes will affect both ends of the supply chain and challenge executives to rethink not only where customer demand will be, but also where companies should locate production to meet that demand.Īs manufacturing and logistics expert Cindy Elliott observed in a recent WhereNext article, “Execs must grasp not only where consumers are now, but where they are going-predicting business opportunities based on emerging trends in precision demographics.”
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